Angle said the following about the acquisition: “Amazon shares our passion for building thoughtful innovations that empower people to do more at home, and I cannot think of a better place for our team to continue our mission.” Dave Limp, SVP of Amazon Devices, also spoke enthusiastically about the merger, “Customers love iRobot products—and I’m excited to work with the iRobot team to invent in ways that make customers’ lives easier and more enjoyable.”
Amazon has a history of collecting large amounts of user data from its products and those of its subsidiaries, and iRobot has previously expressed interest in selling Roomba mapping data to Amazon, as well as Google and Apple. However, this merger will most likely give Amazon direct access to all iRobot user data, including information stored in its home knowledge cloud. Amazon accessing this data may concern some customers, as the company may use it to more precisely micro-target products at customers. Amazon is also known to share Ring security camera footage with police without requiring user consent or a warrant. iRobot’s latest Roomba model, the j7 series, has an AI-powered front facing camera, and Amazon may be similarly willing to share footage from this camera, as well as other information gleaned from iRobot’s home knowledge cloud. Suffice it to say, this acquisition may have undesirable implications for iRobot customers.